Hommel Beer Factory
BIA HOI CULTURE'S ORIGIN: FROM A COLONICAL DRINKING TO A CULTURE OF URBAN DWELLERS
Before the French colonization, Vietnam had a long history of rice alcohol production. The beer industry was created in 1892 by Alfred Hommel, founder of Hommel Brewery (Brasserie Hommel) in Hanoi. Along with the Larue Brewery (Brasserie Larue) in Saigon, the Hommel Brewery was one of the two biggest breweries in Indochina.
Beer was the drink that seemed most suitable in the Indochina climate. At first, beer was mainly consumed by the French, then it became more and more popular with local Vietnamese people.
Besides water, the ingredients used by the Hommel Brewery were malted barley and hops imported from Europe and a proportion of rice (preferably denitrogenated). The difficulty was not in the purchase of ingredients of first quality, but in purifying water used, acquiring expensive brewing equipment, and adapting it to the hot and humid climate of Hanoi. Another challenge for the production of bottled beer was transportation. The brewery came up with the idea of producing a draft beer called bia hoi sold in kegs instead of bottles. Over time, bia hoi became a staple of Vietnamese culture and it remains so to this day.
Name: Brasserie Hommel / Société de la Brasserie Hommel / Société des Brasseries et Glacières de l'Indochine / Hanoi Brewery / Hanoi Brewery Company / Hanoi Beer-Alcohol-Beverage Corporation (Habeco)
Location: 183 Hoang Hoa Tham, Ha Noi
Architectural and Urban preliminary assessment
Perspective / Thematic / Narrative point of view
Talk show: "What are the motivations and opportunities for the creative economy?"
Under the auspices of Hanoi People's Committee and Vietnam Association of Architects, Architecture Magazine - Vietnam Association of Architects cooperates with companion units: UNESCO, Hanoi Department of Culture and Sports, Network for One Hanoi worth living (ECUE), Hoan Kiem District People's Committee organized an online seminar: "What are the motivations and opportunities for the creative economy?".
Mai Hung Trung - Founder of Hanoi Ad hoc, Atelier M32, FR - will attend the seminar as a keynote speaker and discuss about "other lives of post-industrial architecture -" Discussion on Lacaton & Vassal".
Architect Doan Ky Thanh shared the topic "Forming a creative space, based on the experience of zone 9 and current creative spaces.
Nam Do. H / President of UPGEN Vietnam with the topic: Raising finance for start-up activities, attracting investment in transformation models and cultural and creative industries.
Time: 14h00 - 08/06/2021
Location: Online discussion via ZOOM platform
(The link to attend will be sent directly to those who registered via this link http://tckt.vn/reg080621)
Register to attend the event here: http://tckt.vn/reg080621