Hommel Beer Factory
BIA HOI CULTURE'S ORIGIN: FROM A COLONICAL DRINKING TO A CULTURE OF URBAN DWELLERS
Introduction
Before the French colonization, Vietnam had a long history of rice alcohol production. The beer industry was created in 1892 by Alfred Hommel, founder of Hommel Brewery (Brasserie Hommel) in Hanoi. Along with the Larue Brewery (Brasserie Larue) in Saigon, the Hommel Brewery was one of the two biggest breweries in Indochina.
Beer was the drink that seemed most suitable in the Indochina climate. At first, beer was mainly consumed by the French, then it became more and more popular with local Vietnamese people.
Besides water, the ingredients used by the Hommel Brewery were malted barley and hops imported from Europe and a proportion of rice (preferably denitrogenated). The difficulty was not in the purchase of ingredients of first quality, but in purifying water used, acquiring expensive brewing equipment, and adapting it to the hot and humid climate of Hanoi. Another challenge for the production of bottled beer was transportation. The brewery came up with the idea of producing a draft beer called bia hoi sold in kegs instead of bottles. Over time, bia hoi became a staple of Vietnamese culture and it remains so to this day.
Name: Brasserie Hommel / Société de la Brasserie Hommel / Société des Brasseries et Glacières de l'Indochine / Hanoi Brewery / Hanoi Brewery Company / Hanoi Beer-Alcohol-Beverage Corporation (Habeco)
Location: 183 Hoang Hoa Tham, Ha Noi
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Chronological timeline
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Agents
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Investigations
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Architectural and Urban preliminary assessment
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Perspective / Thematic / Narrative point of view
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Bibliography
Ad hoc Talk 03:
Encounters with Architectural Modernism in Vietnam
This is the third talk in the ADHOC TALK series of “Hanoi Ad Hoc 1.0: Architecture, Factories and (Re)Tracing the Modern Dream of Recent Past.”
Weaving the examinations of our speakers, through their respective research approaches - Architectural and Anthropological, the talk will impartially explore the parallels between ideologies and the differing responses to modernism across the country. The talk, in this case, will deliberately discuss the influence and linkage of large-scale housing development for industrial, and social infrastructure design in Vinh, and also the modernist building types found expressed in the buildings constructed by the populace in the South. In which, the former enhanced the production conditions in the subjective socialist context, while the latter demonstrated the embracement of modernist architecture – giving rise to the unique vernacular modernism of the anonymous architect in Vietnam. Join our guest speakers as they draw from their recent books on architecture in Vietnam and examine these modernist building types.
KEYNOTE SPEAKERS:
Mel Schenck // Architect managing international design and construction // Author
Based on his book Southern Vietnamese Modernist Architecture, Mel Schenck will discuss the origins of Vietnamese modernist architecture as architecture students in the 1930s encountered international modernism in their education. Upon graduation, they produced a modernist architecture that was highly adapted to the tropical climate and expressed Vietnamese identity. After the disruption of the Japanese occupation and the Indochina Wars, modernist architecture diverged in the north and south of Vietnam.As the southern architects produced many examples of modernist architecture for larger buildings and villas, the southern population encountered this modernist architecture and could see the identity embodied in it. Unlike most other cultures around the world, the southern Vietnamese embraced modernism for themselves and used these principles to design their own houses, making modernist architecture the vernacular architecture. Examples of industrial factories and mass housing will be presented to illustrate the extent and quality of Vietnamese modernist architecture.
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Christina Schwenkel // Professor of Anthropology and Director of the program in Southeast Asian Studies (SEATRiP) at the University of California, Riverside // Hanoi Ad Hoc core-team member
Christina’s talk will draw from her new book, Building Socialism: The Afterlife of East German Architecture in Urban Vietnam to show how designs for industrial and social infrastructure in Vinh, including large-scale housing developments, sought to enhance worker productivity and produce modern socialist subjectivities. Based on research as a resident of mass housing, she highlights the important class and gender dimensions to creating a modernist city through an attention to the intersections between building and living practices.
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Facilitated by Michal Teague, Lecturer in Design Studies at RMIT Hanoi City campus.
Co-organized by Ha Noi Ad Hoc and RMIT Vietnam, with support from UNESCO and Canada Research Chair in Sustainable Urbanization in the Global South.